Xiaomi has been one of the most prominent market leaders when it comes to mid range smartphone in the sub-20,000 INR price range ($279). The company’s offerings generally carry great specifications for the price they are offered at and its subsidiary, Redmi, is the prime example of this.
Now, Xiaomi has made the Redmi Note 8 Pro even more attractive by permanently slashing the prices of the smartphones. According to official notes, the handset will see a drop in price by 1,000 INR (roughly $14) across all of its different variants. Meaning, the base variant is now available for 13,999 INR (roughly $195) instead of 14,999 INR (roughly $209). This is for the 6GB RAM and 64GB internal storage variant.
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Similarly, the 6GB RAM and 128GB internal storage configuration now carry a price tag of 15,999 INR(roughly $223). On the other hand, the top variant of the Redmi Note 8 Pro with a sizeable 8GB of RAM and 128GB of internal storage will now sell for just 17,999 INR (roughly $251). Although it is not a massive discount deal, the lowering of price makes it a lot more competitive in the mid range segment in India.
The Indian subcontinent is the second largest smartphone market in the world. Most of the devices sold in the Southeast Asian country are generally in the mid range segments. Thus, it is a highly competitive region with offerings from multiple different Chinese smartphone brands like Oppo, Vivo and more competing as well. Hence, a price cut of just 1,000 INR can disrupt the competition in the market.